You will learn about pre-meeting activities, including research and planning; how to facilitate the onsite meeting with your prospect; how to control the direction of the meeting, prioritizing your meeting objectives, and how to successfully follow up. Everyone tells you to bring a copy of your capability statement or a marketing slick – don’t. Everyone tells you to introduce your company by including your socio-economic status – don’t. The presenter, Mr. Joshua Frank will explain why in this course.
- Understand that the objective of meeting with a prospect is NOT to sell something. You will learn the importance of value and strategically positioning during pre-acquisition for business intelligence.
- Understand the common challenges and fears of meeting with a government prospect and simple techniques and strategies for overcoming them.
- Understand what marketing materials you should and should not bring to a meeting with a prospect or teaming partner. Contrary to what many believe, bringing a generic capability statement is a poor business decision.
- Understand how to create a 45-second introduction that proves to the prospect or teaming partner that your company provides substantial value.
This training is offered at no cost; it’s the final Golden State PTAC training in 2021!