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Methods for Communicating Your Past Performance to Accelerate Government Sales

May 24, 2022 @ 9:00 am - 10:30 pm

Online Meeting (Live)
Government Contracting, Marketing/Sales

If you’re looking for tactics and strategies to position and communicate your company’s past performance, this course will change how you market, communicate and differentiate your products and services.

In this educational, fast-paced, and high-energy course, Mr. Frank will review how most companies market their “experience” and past performance with moderate success and little to no differentiation. Then he will share several real-world examples where you will learn to map the value for each of your contracts and then “bridge” them to improve market position and increase your company’s perceived maturity.

Whether you are an entrepreneur, small or large business, targeting the public or private sector, this course will open your eyes to how you can more strongly market your company and the products or services you sell. This training provides award-winning tactics and strategies that have directly helped companies win more than $13.5 billion in definitive contracts and more than $30 billion in multiple-award contracts.

Register: https://hsr-ca-gov.zoom.us/meeting/register/tZIud-irpjovH9R1vZiB1hu8SYsvydpDJ0Ys 

Registration Policies:

Registration and Fees: Payment of seminar fees may be made by check, money order or credit card. Payment must be received to guarantee your space in an event.

Refund Policy: If you wish to request a refund, please contact the conference organizer listed above to discuss. You may also elect to send a substitute in your place. If the event is cancelled, all fees will be returned.

Special Accommodations: In accordance with the American Disabilities Act and state law, you may request accommodations due to a disability by contacting the event organizer listed above. Advance notice may be necessary for some accommodations. Registration must be paid prior to accommodation requests.


May 24, 2022
9:00 am - 10:30 pm