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Who Buys what you sell? A Step-by-Step process

September 7, 2021 @ 9:00 am - 10:30 am

September 7th: Who Buys what you sell? A Step-by-Step process 

Identifying who buys, how much, and how often is called “Propensity” — it helps you identify which military commands and federal agencies to target. This course, designed for “Procurement Readiness,” will accelerate your ability to validate who buys what you sell (down to the state, city, and contracting office level). This, in turn, will help you transform how and where you engage the market and validate the competitiveness of your pricing for any specific opportunity.

Utilizing beta.SAM’s Data Bank, Mr. Frank will walk you through an extensive, step-by-step process so that you can perform this research on your own.

Here’s what you will learn: 

  • How to identify your NAICS codes and your SBA size standards;
  • How to quickly search SAM’s Data Bank;
  • How to run advanced ad hoc queries;
  • How to locate your competitor’s pricing; and
  • How to find quality teaming partners.

GovCon Tuesday Trainings are being offered by Golden State PTAC to clients and contacts interested in learning more about the contracting environment and how to position your company to win contracts. While these recorded trainings presented by GovCon Experts typically cost at least $75.00 per person directly through the training platform, our PTAC subscription to Govology.com allows us to provide them at no cost to attendees. PTAC Counselors will be hosting each training, and will be able to provide answers to your questions during and after each session.

Time: 9am – 10:30am

Register Here:



September 7, 2021
9:00 am - 10:30 am